Guide to building a Sales Strategy (Sales Template attached).
A sales plan is a strategic business tool that identifies your business goals and how to meet them over a specific time frame. Sales plans usually contain a list of the smart goals and targets of your business along with the necessary steps and strategies you need to use to achieve such targets.
Your sales strategy identifies which customers your business is targeting, how you will reach them, and how you will convince them to buy from you. It sets out your sales forecasts, allowing you to measure performance and see opportunities to improve. Ultimately, a successful sales strategy turns your business and marketing plans into profit.
Think of a sales plan as your roadmap for the coming year. It’s where you set specific sales goals for your business and define the actions you’ll need to take to reach them. If done right, it can help you take a more strategic, big-picture approach to growing your business. There’s no need to craft a 50-page report.
Knowing how you’ll reach your vision is the meat of your strategic plan, but it’s also the most time consuming. Not to oversimplify how to create a strategic plan, but by placing all the parts of a plan into three areas, you can clearly see how the pieces fit together. Each part has certain elements to show you how and where things fit it.
Cambridge Strategy Group marketing strategy business plan strategy and implementation summary. Cambridge Strategy Group provides targeted marketing and management services to small businesses.
Business plan pack (pdf, 1mb) Business plan template (Word) (doc, 393kb) Business plan template (PDF) (pdf, 3mb) Business plan financial tables (Excel) (xls, 52kb) Apply for our Enterprise programme today. Top Tips Be concise. It’s really important that potential investors can understand what your business is all about from a quick glance at.
Your business plan is the foundation of your business. Learn how to write a business plan quickly and efficiently with a business plan template.