Country of Origin - Lund University.
It is also safer to state that country of origin has an effect to the respondents. Analysis of Findings. In a global marketplace, the competitive position of firms is determined by many factors. One critical consideration that influences this position is country of origin and its effects on consumer behavior.
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THE FRACTAL NATURE OF THE COUNTRY OF ORIGIN EFFECT - EXPLORING 50 YEARS OF COO RESEARCH Anca Tamas, Phd student Bucharest University of Economic Studies, Bucharest, Romania Abstract Purpose-the aim of the paper is to identify the main research avenues in the past 50 years of country of origin research and to reveal the fractal.
THE EFFECTS OF COUNTRY OF ORIGIN, CONSUMER ETHNOCENTRISM AND CONSUMER ANIMOSITY ON PRODUCT PREFERENCE AND WILLINGNESS TO BUY A Study of Urban Adult Chinese Consumers Thesis submitted in partial fulfilment for the award of Doctor of Philosophy Qing Shan Ding De Montfort University 15th March 2013.